- Role
- Visual identity, positioning, business model
A skill-swapping platform: everyone offers their talents and benefits from those of others, with no money involved. The project runs from the visual identity to the business model.
Concept
Why: everyone has unique talents, and swapping them without financial constraints fosters mutual help, learning and personal growth. How: an intuitive platform where each skill is valued in credits. What: a swap of services and learning.
Logo, colours and type
A handwritten logo circled by two swapping arrows, and an SS icon. Purple for ambition, independence, creativity and calm, red for passion, motivation and energy. A light, playful typeface is a reminder that the platform is made by everyone, for everyone.
Final result
A complete golden circle, Lean Canvas and Business Model Canvas: problem, customer segments, channels (LinkedIn for professionals, Instagram, Facebook and TikTok for students), cost structure and revenue streams.
BOOM
Brand, packaging and campaign