Résumé
Résumé
Graphic Designer and Content Creator. Digital Marketing and Social Media. Ottawa, Canada.
Profile
Graphic designer and content creator specializing in digital marketing and social media, studying graphic design at Collège La Cité. I create visual identities, Instagram and Facebook content and Meta Ads campaigns for fitness, wellness and food brands: about 440,000 accounts reached per month, €4,000 ad budget managed, communities grown to 10,000+ followers. Adobe and Meta certified.
Skills
Marketing
Design
Tools
- Figma80%
- Photoshop95%
- Illustrator92%
- InDesign90%
- Canva Pro95%
- CapCut88%
- Meta Business Suite90%
Generative AI
Experience
Freelance Graphic Designer and Content Creator
- Created the studio’s entire visual identity and branding (brand guidelines, art direction, print materials including its brochure) for a consistent, premium image.
- Produced one piece of Instagram content per day following a wellness editorial line, reaching about 440,000 accounts per month and 2,400+ followers.
- Managed Meta Ads campaigns end to end (creative, targeting, performance tracking) with a €4,000 budget.
Graphic Designer and Content Creator
- Led end-to-end visual communication for the gym (posts, stories, Reels, campaign materials) in line with brand guidelines.
- Grew the community to 10,000+ followers through a visual marketing strategy built on storytelling and format optimization.
- Produced and edited mobile-first Reels aligned with trends, reaching up to 6,000 views per video.
Content Creator
- Launched the café’s Instagram presence from scratch (visual style, templates, product photos), reaching 200 followers in 1 month with 30 posts.
- Designed Reels (up to 3,000 views), posters and promotional materials (offers, menus, events).
Graphic Design Intern
- Created branding mockups (logos, posters, mini brand guidelines) within a marketing and tech team, under the supervision of professional designers.
- Presented final work to a 3-member jury and earned the highest possible grade (100%).
Projects
BOOM: energy drink brand (identity, cans, campaign). TENNIS: design and layout of a themed magazine. Charlotte Macarons: visual identity and brand materials for a macaron brand. Vinyl: series of three album covers (“Chromatic Soul”, “No Light Before Morning”).