- Role
- Art direction, layout, information hierarchy
- Type
- Client
- Year
- 2026
A double-sided tri-fold brochure for Infrabike, an infra-fitness system distributed by Pilates Performer: explain a technology and make people want to try it.
Context
A lot of science, very little room: everything depends on hierarchy. The brochure had to make a technical promise readable (far infrared, vacuum, calorie calculation) on just six panels.
Concept
Black for desire. White for reading. Magenta for energy. Each colour carries a function, never decoration.
Logo, colours and type
Taken from the logo and the machine, the palette holds in three tones. No secondary colour: contrast sets the rhythm. Folded, the brochure works like a card: one side to attract, one side to act.
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