- Type
- Client
- Year
- 2026
Three identity directions for NOVA, a clothing brand: luxury, accessible and streetwear. One brand, three personalities, presented to the client with their palettes and applications.
Research and inspiration
Thirteen trials, three directions kept. The research followed three families: geometric and graphic routes, serifs with ligatures, then fine, linear drawings.
Concept
Luxury: elegance, heritage, rarity, in onyx and champagne. Accessible: soft and open to everyone, in pink and night blue. Streetwear: raw, bold, urban, in asphalt and acid green.
